Offer 01 — Commercial acceleration
Turning potential into real commercial activity.
AS Biz Dev does not deliver a study concluding that a market looks interesting. The point is to go all the way to commercial action and to real opportunities.
Starting point
You probably recognise yourself in one of these sentences.
“We want to develop this country but don't know where to start.”
“We have identified potential but have no sales resources available.”
“We are looking for distributors.”
“Our presence in this market is still too thin.”
How AS Biz Dev responds
Six steps, from market qualification to first results.
Market qualification
Real commercial potential, competition in place, access constraints, decision-making circuits.
Target identification
Priority targets, potential customers, distributors and agents to qualify.
Building the action plan
Approach sequence per market, resources committed, milestones and success criteria.
Prospecting and partner search
First contact, prospecting, arranging meetings, qualifying distributors.
Developing opportunities
Account development, support on first negotiations, pipeline structuring.
Follow-up and measurement
Opportunity progress, gaps against plan, decisions to take next.
Types of engagement
What we take on.
Depending on the project, the engagement covers all or part of the following.
- Commercial potential analysis
- Market qualification
- Defining priority targets
- Identifying potential customers
- Identifying and qualifying distributors
- Sourcing agents and commercial partners
- First contact and prospecting
- Arranging meetings
- Account development
- Support on first negotiations
- Structuring the sales pipeline
- Preparing an action plan per market