Keeping our word
No reckless promises, no budget overruns: the client always knows where things stand. We do what we say — including saying so when an action has not produced the expected result.
AS Biz Dev
Accelerate. Develop. Manage.
AS Biz Dev works with SMEs and B2B companies, industrial ones in particular, that want to develop, structure or strengthen their sales activity in targeted markets across Africa and the Middle East.
Our positioning
We do not stop our work at the recommendation.
What sets us apart is that we work both on commercial acceleration and on running part of the export sales activity operationally, over time.
What we do
- Identify opportunities in a targeted market
- Find and qualify local partners
- Prospect, develop accounts and opportunities
- Manage a distributor network over time
- Run the pipeline and consolidate sales forecasts
- Report on activity, results and risks
What we do not do
- Sell generalist consulting with no execution behind it
- Claim a global presence we do not have
- Deliver a study concluding a market looks interesting, and stop there
How we work
Understand, prioritise, act, manage, measure.
We work with your teams and your local partners over time. The vocabulary is the one used in the field: distributors, agents, pipeline, forecast, orders, action plans, conversion rates.
The way we operate
Three commitments we keep.
Commitment over time
Our tempo is that of the field, the objective and the deadline. We do not present a fait accompli: once the problem is framed, we propose the most reliable solution and we execute it.
Responsibility
Fair pricing, local suppliers paid on time, travel limited to what is necessary. These are operating commitments, not a posture.
Our know-how
What we can do in the field.
Organising upstream
Sourcing, planning, ordering, stock management: we assess what a commercial decision does to the product chain, from factory to customer.
Making the offer visible
Competitive and market research, product positioning, communication planning: we target the channels that actually reach potential customers in the region.
Supporting management
Export growth changes the internal organisation. We support the teams involved, and we train them where that is needed.
The AS Biz Dev team
Hands-on profiles at the service of your business development across Africa and the Middle East.
Stéphane Allain
Founder
20 years of experience analysing and developing international markets for large corporate groups.
Wafa Zouaoui
Head of Operations
19 years of experience in operational and functional management in the B2B sector (Tourism).
Achwek Kefifi
10 ans d’expérience dans le commerce B2B notamment sur le grand Maghreb.
Khalil Abbes
Junior Sales Efficiency & AI Officer
Kaouther Bousaidi
Administrative Assistant
Taher Kassem
Accounting & Finance